Every image used under the Oolio brand should feel like it belongs in a venue we'd be proud to work with: warm, lively, and genuinely human. Whether it's a lifestyle shot of guests at a table or a product in action behind the bar, the goal is always the same: show Oolio in real-world hospitality settings, and help venues and operators see themselves in what we create.
What to look for
Real hospitality environments Cafes, restaurants, bars, quick-service venues. Real spaces with real atmosphere, not sterile studio mockups.
Authentic moments Guests enjoying meals, teams delivering service, people connecting over food and drink. These are the moments Oolio exists to enable.
Products in context Oolio hardware and software should be shown where they actually live: on a bar counter, at a café till, or in a kitchen. Images that show both the product and the venue environment are preferred over product-only shots. The tech is always in service of the experience, never the other way around.
Relaxed and cheerful All imagery should carry a positive, welcoming energy, consistent with the warmth of hospitality itself.
Diversity and representation Our customers operate across diverse communities. The images we use should reflect the full range of people who work in and enjoy hospitality environments.
What to avoid
Images featuring hardware or technology Oolio does not offer
Hardware shown in isolation on non-hospitality surfaces unless required for technical documentation or stylistic purposes
Overly staged or generically stock-looking imagery that lacks authenticity
UI screenshots showing test data, internal environments, or incomplete interfaces
Outdated product versions or discontinued hardware
Anything that feels cold, corporate, or disconnected from real hospitality life
Practical guidance
When placing the Oolio logo on a lifestyle image, position it in one of the corners with consistent padding. The logo must always remain legible.
Choose images that leave natural space for the logo or any text overlay required.
Screenshots and screen recordings should use real or realistic data, never placeholder text. Always reflect the current version of the product.
All stock images used for social media or marketing must be drawn from the approved repository.
