Colour

Colour is how people recognise us.

Colour is one of the most immediate signals of the Oolio brand. Used consistently, our palette creates a unified and compelling presence across every touchpoint. Used carelessly, it undermines recognition and dilutes trust. Oolio Purple should always be the dominant colour in any branded context.

Primary

Accent colours

Use to add complementary contrast when needed. Always support the primary colour, never compete with it.

Other black, white, and greys are automatically included in the palette and may be used freely. Greys work well for supporting text, backgrounds, dividers, and any context where a neutral tone is needed without drawing attention away from the primary palette.

Colour palatte

Available across Oolio products to complement the core brand. These colours are used primarily to differentiate in design and styling.

Gradients