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Iconography

Visual elements that support the brand.

Oolio uses Lucide Icons as its standard icon library across all communications. Built on a consistent line style, Lucide's clean and modern aesthetic fits the Oolio visual identity naturally. Together with the brand's distinctive shapes, these elements reinforce the visual identity and add character to layouts without ever overpowering the content they support.

Icons

Oolio uses Lucide Icons as the standard icon library across all brand communications. Lucide is an open-source, community-maintained icon set built on a consistent line style: clean, modern, and well-suited to the Oolio visual identity.

Browse the full library at lucide.dev/icons.

Icons support content. They do not replace it. An icon should always accompany a fact, heading, or text block. It should never be the primary visual element in a layout.

  • Always use icons from the Lucide library. Do not mix in icons from other families
  • Lucide icons are line-style by default. Do not use filled variants
  • Standard icon colour is Oolio Purple, with black or white used where context requires
  • Icons should always remain at consistent scale relative to one another within a layout
  • Stroke weight should remain at the Lucide default (2px) and scale proportionally with icon size. Do not manually adjust stroke weight