Logo

One family. One set of rules.

Oolio has a primary brand logo and a suite of product logos, one for each product in the family. Together they form a cohesive system built around the Oolio mark. Whether you're using the primary logo or a product logo, the same rules apply: do not alter, do not improvise, do not use an outdated version.

The primary logo

The Oolio logo is our most recognisable asset. It is the master mark, used for the company as a whole, in corporate communications, on the website, and anywhere Oolio appears without a specific product context.

Available in purple, black, and white variants. Each download includes SVG and PNG formats.

The logomark

The Oolio logomark is a simplified version of the primary logo, using the two "OO" characters from the wordmark. It is used in contexts where the full logo would be too large or visually dominant, or where the brand identity is already established.

Use for: corner placements on social posts, page number labels in documents and flyers, favicons, and app icons.

Do not use the logomark as a replacement for the primary logo in primary brand contexts. Where space allows and the brand is not yet established, always use the full wordmark.

Available in purple, black, and white variants. Each download includes SVG and PNG formats.

The product logo system

Each product in the Oolio family has its own logo, built on the same foundation as the primary mark. The Oolio name always appears first, with the product name following.

Product logos share the same visual language as the primary logo: the same typeface, the same proportions, the same Oolio Purple palette. This ensures every product looks like it belongs to the same family, whether it appears alone or alongside the Oolio master mark.

When to use a product logo vs the primary logo
Use the product logo when communicating in the context of a specific product: on product websites, in product marketing, in-app, or in support materials. Use the primary Oolio logo when representing the company as a whole.

Available in purple, black, and white variants. Each download includes SVG and PNG formats.

Logo variants

All logos, primary and product, are available in three variants. Use whichever gives the greatest contrast and clarity in context.

Purple (primary)
The default for all logos. Use on white or light backgrounds in the vast majority of cases.

White
Use on dark or Oolio Purple backgrounds only. Ensures legibility where the purple version would disappear.

Black
Use only when neither the purple nor white version is appropriate, for example, single-colour print applications. Use sparingly.

Placement

On lifestyle images
Position the logo in one of the corners with consistent padding applied to all edges. Exceptions can be made if the image composition makes a corner placement unsuitable. Use your judgement to ensure legibility.

On solid colour or gradient backgrounds
Position the logo as the main focal element, centred or prominently placed to maximise visibility.

Clear space

Always maintain a minimum clear space around the logo equal to the height of the two "O" characters in the wordmark. No other graphic elements, text, or imagery should appear within this zone. This applies to all logos, primary and product.

What not to do

• Do not stretch or distort any logo
• Do not recolour any logo outside the approved variants
• Do not place any logo on a background that reduces legibility
• Do not add outlines, gradients, or decorative effects
• Do not use a product logo in place of the primary logo, or vice versa, in the wrong context
• Do not use an outdated version of any logo