Our Brand
We're here to facilitate celebration.
At Oolio, we're obsessed with hospitality. We're a solutions provider built by people who've poured drinks, served tables, fixed tills, and held it all together when it mattered most. That experience shapes everything about how we work, what we build, and how we present ourselves to the world.
Who we are
Our purpose is simple and shared with every venue we support: facilitating celebration. Whether it's a milestone event, a spontaneous gathering, or a quiet moment over coffee, we believe every experience is worth celebrating.
We're home to a powerhouse of hospitality tech brands: Bepoz, Deliverit, Idealpos, Ordermate, Swiftpos, Oolio One, and Oolio Pay.
At Oolio, celebration isn't just something we facilitate. It's the reason we exist.
Hospitality venues
Partners
Products
Years experience
Oolians
Countries
Our brand pillars
These three ideas sit at the heart of everything we make, say, and do.
Proven in Hospo
Our brands include the most trusted names in Australian hospitality technology, setting the standard for POS and payment technology across more than 22,000 venues, no matter the size or location.
Real People, Real Support
Hospitality is built on connection, and we believe support should be the same. Real people you can rely on, 24/7. From tailored training and in-person installation to troubleshooting during the busiest shifts. You call, we answer.
Aussie Tech, Built for Aussie Hospitality
For over 50 years, we've been shaping hospitality technology in Australia. We understand that no two venues are the same, from pubs, cafés, clubs, and multi-venue groups. Our local teams are here to back you every step of the way.
Our promise
With Oolio, you get more than tech. You gain a partner that's with you at every step. Our training is tailored to fit each venue's needs, and our support is always available, so teams can count on us whenever they need. From floor teams to kitchen crews, we're here for the hardworking people behind every venue, every shift, and every happy customer.
Our brand, today
As Oolio has grown, so has our brand. What you'll find in this guide reflects Oolio as it is today: a single, cohesive identity across every product and every moment we show up for our customers. Consistent, recognisable, and built to stand out.
This guide is for:
- Designers and product teams: logo files, colour values, typography specs, and iconography rules
- Content creators and copywriters: voice, tone, and naming conventions
- Department leaders: a resource to align team communications with the wider brand
- Agency partners, vendors, and suppliers: everything you need to represent Oolio correctly in your work