Typography
One typeface. Used well.
Oolio uses a single typeface across all brand communications: Inter. Its bold, modern design commands attention in headings, and its clean, versatile style ensures readability in body text. Using it consistently and exclusively creates a cohesive visual identity that is immediately recognisable as Oolio. Do not use any other typeface in Oolio brand communications.
Weights
- Regular: body text, captions, supporting copy
- Bold: labels, minor headings, emphasis within body copy, key callouts and quotes
- Black: Hero headings, section headings, large display text
Headings should always use a heavier weight than the body text they accompany.
Sizing
The body text size should always be approximately 50% of the heading text size. This ratio creates a clear visual hierarchy that guides the reader naturally through the content. Always scale consistently — if you increase the heading size, increase the body size proportionally.
Leading
Set line height to between 120% and 150% of the font size. Use tighter leading for large display headings and looser leading for body text to aid readability.
Tracking and kerning
Inter includes automatic kerning and tracking. Do not adjust these settings. Altering them distorts line length and spacing in ways that undermine the clean, consistent appearance the typeface is designed to deliver.